Guitar Musician News


by on Nov.26, 2007, under General

London, UK, September 10, 2007 — Legendary guitarist Bernie Marsden, whose brilliant career has seen him perform and record with artists including Whitesnake, Robert Plant, Ringo Starr, Cozy Powell and Deep Purple’s Ian Paice and Jon Lord, is one of the latest in a growing list of professional players to string his guitars with Elixir® Strings.Elixir® Strings, Marsden confides, are now his choice for both electric and acoustic guitars. In addition, he is turning more players on to Elixir® Strings, the pioneer of long-life strings.

“The Elixir strings are working out well,” says Marsden, who in recent years has worked with Plant and Starr, and also released an anthology of his solo work, Blues and Scales: A Snakeman’s Odyssey. “They’re easy strings to work with. That may sound strange, but some strings can be difficult. My guitar tech is a big fan of Elixir. He said it was a good move. If you can keep your guitar tech happy, you know you’re okay.”

Marsden discovered Elixir® Strings at Musikmesse, the annual international musical instrument and recording equipment trade show held in Frankfurt, in 2006. “Elixir is still kind of a new name over here in Europe,” he explains. “I got a couple of sets to try at the trade show, and I liked them. I recommended them to two or three other people—a few of my contemporaries—and they like them too. They really do last a long time.”

Marsden’s discovery of Elixir® Strings came at an opportune moment in his long and varied career. “If you’d have said to me five years ago that I’d be working with Robert Plant, I would have said, ‘Oh really?’ Yet that’s what happened last year, and we’re going to do something again this year. Now I’ve played with Ringo Starr as well.

“It’s a nice situation,” he adds. “I’m becoming more of an elder statesman in the game these days, but it doesn’t seem to stop. Also, when you play so many years as a pro, I think I know what not to play now, rather than what to play. You can’t tell that to a 25 year-old, because they don’t understand you. I know I didn’t!”

About Elixir® Strings
Elixir® Strings is the pioneer in coated string technology and is available in two string ‘flavors.’ Ultra-thin NANOWEB® Coating provides the bright tone and punch of uncoated strings, yet keeps their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable – providing the feel of traditional strings. Elixir® Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir® Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin. Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Alvarez-Yairi, Lakewood Guitars, RainSong Graphite Guitars, Carvin, and Goodall Guitars. Elixir® Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, and Drowning Pool.

Elixir® Strings are manufactured by W.L. Gore & Associates, Inc., the company widely known for such innovations as GORE-TEX® fabrics.

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